EP #139: “Selling” Your Impact with Peter Anthony
The Impactmaker Movement has to do a better job of selling itself. You have a tremendous desire to make the world a better place. Why not tell more people?
Shout it from the mountaintops!
Today’s guest will ignite your passion for a purpose. Peter Anthony is a seasoned business consultant that has turned his training into an impact tool. He works with people and organizations to hone their storytelling skills and message so they can be more effective at advancing their mission. This episode will teach you about the importance of having a powerful story and how to open more relationships that close more “sales.”
What You'll Learn In Today's Episode:
About the benefits of cold therapy
How Peter mixed the corporate mindset with the impact mindset
The for-profit and non-profit worlds can help each other
About the B-Corp certification
Why organizations struggle with asking for money
How a sales pitch is necessary
The importance of stories
How not to present
The importance of testimonials
What we can learn from movies
What we did before books
How PowerPoint presentations indicate fear
Why collaborative conversations are extremely important
How selling doesn’t work
About Peter’s book
The 6 moments of collaborative conversations
How to disappear in a conversation
What it’s easy to get passionate about
How passion is a competitive edge
About Peter’s impact projects
About childhood slavery
Ideas Worth Sharing:
“I was a customer-centric sales growth guy.” - Peter Anthony
“I felt like there was something else that I needed to do.” - Peter Anthony
“It’s been a journey for me as much as with the clients I’m working with.” - Peter Anthony
“The biggest organizations in the world have a charitable or for-purpose budget.” - Peter Anthony
“I like to help them change their culture.” - Peter Anthony
“We all know that when you’re pitching anything at all, stories work best.” - Peter Anthony
“Young boys were sending them medication on drones.” - Peter Anthony
“For purpose organizations are full of great stories.” - Peter Anthony
“He who uses the least PowerPoint, wins.” - Peter Anthony
“Create a storytelling culture within your organization.” - Peter Anthony
“My workshops are full of stories.” - Peter Anthony
“We’re hard-wired to receive information by way of a story.” - Peter Anthony
“Start having more collaborative conversations.” - Peter Anthony
“Rather than trying to close sales, try to open relationships.” - Peter Anthony
“People like to follow optimists.” - Peter Anthony
“Listen until you disappear.” - Peter Anthony
“We can fix it tomorrow with the right investment.” Peter Anthony
“It’s easy to get passionate about making a difference in the world.” - Peter Anthony
“At this stage of my career, I want to make as much of an impact as possible.” - Peter Anthony
“I didn’t realize there is childhood slavery going on in the world.” - Peter Anthony
“All I’m looking for is giving people the opportunity they deserve.” - Peter Anthony
“There’s a priority of sales and raising money and running a business that even for-purpose organizations can benefit from.” - Bob DePasquale
“They’ve brought in people from the for-profit world and they’re applying the right values.” - Bob DePasquale
“This is why we have a podcast called Speaking of Impact and not Speaking of a Copy Machine.” - Bob DePasquale
Resources In Today's Episode:
Peter’s Book - Collabradabra
Bob’s Book - Personal Finance in a Public World
This week’s E-Impact Blog Entry
Episodes Referenced:
EP #127: Human Services Impact with Vanessa Seltzer and Kim Vassar
