EP #150: Impact Marketing with Josh Ramsey
Marketing is a game - a serious game. We are all fighting for attention in some way. The Impactmaker Movement is fighting for good reason. Systems are the same regardless if you’re working for a for-profit, non-profit, or just building a community impact project.
Josh Ramsey is a marketing guy with an impactmaker’s heart. This episode draws on his professional and volunteer experience and will teach you how to think about your work differently. You’ll be prepared to develop a flywheel of impact in no time.
What You'll Learn In Today's Episode:
About Josh’s experience in the non-profit world
What is digital parenting
About kid’s mental health and social media’s effects
What the race to the bottom of the brainstem is
Josh’s thoughts on modern parenting
How marketing is competitive these days
What a marketing flywheel is
Why you need to build a marketing strategy first
How to build cash flow over time
What is marketing waste
Why marketing is hard
How people are looking at your competitors
The importance of maximizing availability
The importance of A/B testing and what it is
What Bob thinks a Harley Davidson customer looks like
About Josh’s marketing strategies
Ideas Worth Sharing:
“We build systems and we ask good questions.” - Josh Ramsey
“You can basically look at a child’s brain as our primitive brain.” - Sandy Jarvis
“Their frontal lobe is not developed. They’re not adults.” - Josh Ramsey
“They need help to make sure that their great work grows.” - Josh Ramsey
“As a parent, you are your child’s authority.” - Josh Ramsey
“If you’re not talking to someone about those things they’re talking to someone online about it.” - Josh Ramsey
“Children are wonderfully curious.” - Josh Ramsey
“We need a parent-child relationship that’s never been seen in the history of mankind before.” - Josh Ramsey
“When we give our children access to the entire world, we give the entire world access to our children.” - Josh Ramsey
“It’s no longer enough to just post on one platform.” - Josh Ramsey on marketing
“It becomes less about listening to us because we’re so great.” - Josh Ramsey
“We were not engaged in emotion with our prospects.” - Josh Ramsey
“Only 5% will engage with marketing and think, ‘Oh, wow! That solves the problem.’” - Josh Ramsey
“We’re going to limit marketing waste.” - Josh Ramsey
“If we’re not thinking about if what we are doing is the right thing then we just get busy with doing it.” - Josh Ramsey
“If your revenue is not dying, then your marketing is working.” - Josh Ramsey
“We need to be A/B testing on everything.” - Josh Ramsey
“We can’t assume that we know who wants to buy from us.” - Josh Ramsey
“Now the question is how can I sift through the information…” - Bob DePasquale
“If you are heard, you have to figure out a way to prove you’re legitimate.” - Bob DePasquale
“I think we all have this creative gene in us.” - Bob DePasquale
