EP #115: Deeper Purpose in Business with Alex Brueckmann
Technology has allowed more people than ever before to be entrepreneurs. It’s an amazing time to be alive and to work. Most people start a business because they believe they have the opportunity to do something great for themselves.
You can’t forget the opportunity to do something great for society. We all have that as well. And it’s never too late to consider that. You may have started a business because of a great need in the market or encouragement from clients. Those purposes can still be served alongside a greater one. Non-profits and foundations serve an important purpose in our world and so can your work. Alex Brueckmann is going to teach you how to consider the greater purpose of your work and find fulfillment in what you do.
What You'll Learn In Today's Episode:
How Alex designed and hosted radio shows
How responsible work can be really fun
Why it’s important to live the fulfilled life
How profits are just a means to an end
How business owners are overwhelmed
The emotions involved in business and fulfillment
Why business owners want to be proud of what they build
How it’s hard to figure out why a business isn’t fulfilling
The time it takes to shift a business and your mindset
How Alex helps create clarity for people
The importance of a vision
How the best business think about more than the bottom line
Why you shouldn’t overwork yourself
What you should eliminate in your work life
How non-profit organizations are still businesses
How cancer is a meaningful cause to Bob and Alex
The importance of asking questions from a place of curiosity
Ideas Worth Sharing:
“The biggest transition was letting go of the business that I had built.” - Alex Brueckmann
“It was the first time I was out there on my own again building something from scratch.” - Alex Brueckmann
“Media consumption was totally different.” - Alex Brueckmann
“You can do very responsible work and have a tone of fun.” - Alex Brueckmann
“Money is not the issue anymore.” - Alex Brueckmann
“You moved me from despair to hope.” - Alex Brueckmann quoting a client of his
“They are in the business to do something different than just making money.” - Alex Brueckmann
“People are really really good at what they do.” - Alex Brueckmann
“It’s not the day-to-day operations that they struggle with.” - Alex Brueckmann
“There are certain developments that are undeniable bad.” - Alex Brueckmann
“How do we consume resources?” - Alex Brueckmann
“We all reach a point in our lives where we ask ourselves ‘Why are we here?’” - Alex Brueckmann
“Some people would say I have a half-time job…I spend so much time with my kid.” - Alex Brueckmann
“All the businesses that approach me - they all do more than just earning money.” - Alex Brueckmann
“It forces me to be brutally efficient and effective.” - Alex Brueckmann
“You can use your business and support the causes that you care about.” - Alex Brueckmann
“It took me time to realize that what I have is useful for the causes I care about.’” - Alex Brueckmann
“There’s a brain-blood barrier.” - Alex Brueckmann
“It is so important to create an environment that is less divided and more diverse and welcoming.” - Alex Brueckmann
“…embrace a different kind of thinking.” - Alex Brueckmann
“…smaller businesses date to bring someone in that helps them figure it out rather than tell them what to do.” - Alex Brueckmann
“It can be like moving a cruise ship to change a large organization.” - Bob DePasquale
“I firmly believe that overnight success is not sustainable.” - Bob DePasquale
“It can be easy to get caught up in the junk work.” - Bob DePasquale
